The Truth About Pivoting...

Overview:

A few months ago, I made a big pivot in my business and career. I’ve shared how I knew it was time to pivot, the emotions that came with it, and why pivoting — while daunting — is normal. It’s something we all do as we evolve, grow, and change.

What I haven’t shared as much is how tough it’s been to start over.

Even though I have the knowledge, connections, and lessons from building my first business, this new chapter feels like starting at square one. Rebuilding isn’t easy — it’s lonely and isolating at times, and while I know logically that I have the tools to figure things out, emotionally, it feels like uncharted territory.

I’ve had so many conversations about pivots lately — with my Instagram community, friends, and fellow entrepreneurs. It’s clear that many of us are going through this right now.

Here’s the truth:

Pivoting is scary. When you’re an entrepreneur, it feels deeply personal — like putting your “baby” on the line. Add the spotlight effect (where we assume everyone’s watching and judging our every move), and the fear of failure or rejection can feel overwhelming.

But here’s what I’ve learned:

• Pivoting is necessary when something isn’t working anymore. Staying in misalignment doesn’t serve you, your clients, or the life you’re building.

• Nothing is permanent. If your next move doesn’t work, you can always adjust again.

• The relief on the other side is worth it. After I pivoted, I felt lighter, more creative, and in flow. Ideas came naturally, and I aligned with my strengths and passions.

This 2.0 version of my business is being built with intention and strategy. I’m creating a business that fits my life — not the other way around. It’s not perfect, and it’s not easy, but it feels right.

If you’re on the edge of a pivot, take this as your sign to trust yourself and go for it. It won’t be easy, but once you let go of what’s not working, you’ll be amazed at what you can achieve!

Lastly, as one of my valued email newsletter subscribers, you get exclusive first access to some exciting resources designed to help you prepare and strategize for 2025…! ⬇️ 

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Apply here to join. If it’s a fit, we’ll schedule a discovery call to make sure this is the perfect next step for you!

Whatever chapter you’re in, I’m here cheering you on! You’ve got this.

To pivots and fresh starts,
Selina

P.S. Feel free to reply to this email or DM me if you’re navigating a pivot. I’d love to hear your story and support you!